You belong to many teams. Your family. Your country. Your club. But there is one team that includes all of them.
Coming June 2026
Billions of people already know what it feels like to be on a team.
Every four years the whole world stops and cheers.
We cry when our team scores. We hug strangers. We believe.
But there is one team that includes all of them.
The human team.
There's a game being played. Everywhere. All the time. By everyone.
It may look like we're losing.
But the game is not over.
This World Cup, as we cheer for our favorite teams,
we also remember the team that holds them all.
The Campaign: 60 Seconds
0:00
The Love
A heartbeat. Low. Felt in the chest. Then the distant sound of a crowd, like hearing a stadium from outside its walls. A father lifting his daughter onto his shoulders. An old man in a bar, leaning forward, whispering "come on, come on." Friends exploding off a couch. A street in Buenos Aires where every window is open and the same sound is pouring out of all of them.
0:12
The Moment
A goal. We don't see the ball go in. We see what happens after. A stranger grabs a stranger. An entire section of a stadium becomes one body. Someone is crying. Not sad. Overwhelmed. Then: a fan in the opposing section. She's clapping. For them.
"You belong to many teams."
0:22
The Recognition
A mother braiding a daughter's hair with team colors. Kids kicking a ball in a dirt lot, wearing jerseys ten sizes too big. A grandfather's hand on a grandson's shoulder as the anthem plays.
"Your family. Your neighborhood. Your country. The ones you chose and the ones you were born into."
0:32
The Turn
The sound drops. A breath. Like the whole world paused between heartbeats. Faces. No flags now. No paint. Just faces. From everywhere. Looking at camera. One after another. Slow enough to see each one.
"But there is one team that includes all of them. The human team."
0:42
The Swell
Everything at once. Every crowd, every country, every cheer, layered into one roar. The jersey trade. Hands pulling someone to their feet. A player helping an injured opponent. A child offering water to a stranger.
"There's a game being played. Everywhere. All the time. By everyone. It may look like we're losing. But the game is not over."
0:55
The Morph
A soccer ball spinning. Flags from every nation on its surface. It spins faster. The flags blur. The pentagons become coastlines. Seams become rivers. The ball becomes the Earth. The EVERY1 mark resolves over it. The "1" first. Then EVERYONE.
The script ends three ways
Version A
World Cup
60 seconds. Launches late May. Runs through tournament (June 11 to July 19).
Full script above. The heartbeat, the love, the moment, the turn, the swell, the morph.
"This World Cup, as we cheer for our favorite teams, we also remember the team that holds them all."
Primary campaign. World Cup timing.
Version B
Evergreen
60 seconds. Same footage, same music, same edit. One VO line changed.
Replaces Version A after the tournament. Runs indefinitely on social, paid, and creator channels.
"As we cheer for our favorite teams, we also remember the team that holds them all."
Removal of "This World Cup" makes it timeless.
Version C
The Afterglow
30 seconds. Launches the week after the World Cup final. Uses the best footage from the main campaign.
The jersey seller. The emotional context: you just spent a month feeling this. Now wear it.
"The World Cup is over. The teams went home. But that feeling, that we're all part of something bigger? That doesn't have to end."
Separate cut. New VO. Post-tournament push.
everyone.team
Campaign Brief
Super Bowl caliber. Hybrid stock footage + GenAI. No live shoot required. This spot should be indistinguishable in craft from the best 60-second spots that air during the Super Bowl.
The Standard
Emotional precision. Every second earns the next. No filler. The script's arc (love, moment, recognition, turn, swell, morph) is a tightly engineered emotional sequence. The edit must honor it with surgical precision.
Cinematic color and light. Even using stock footage, the color grade must unify everything into one visual world. Warm, saturated, slightly golden. The kind of light that makes humanity look beautiful.
Editing rhythm that breathes. Faster during celebration, slower during recognition, building again for the swell. The faces section should have the patience to hold on each face for a real beat. That timing is the difference between a music video and a Super Bowl spot.
Composer / Sound Designer
The sound design is half the experience. A heartbeat opens it. Low, felt. Then stadium crowd sounds from around the world layer in: drums from West Africa, horns from Mexico, clapping from Japan, chanting from Argentina, singing from England. Each country's way of praying for the same thing.
As the piece builds, the crowd sounds merge. Not cacophony. Harmony. The heartbeat underneath everything, the pulse that connects all the different sounds into one. At the turn (0:32), the sound drops to a breath. Then rebuilds: percussive, urgent, all the crowds layering back in until they become one unified roar.
The crowd sounds from different countries are not effects layered on top. They ARE the music. An original 60-second score that becomes the sonic signature for the EVERYONE campaign series.
VO: Intimate. At home. The voice should sound like one person talking to another, not a narrator addressing an audience.
VFX Lead / Editor
The hero shot: ball-to-globe morph. A soccer ball covered in national flags spins, accelerates, and morphs into the Earth. Flags blur into coastlines. Pentagons become continents. This is a 5-8 second sequence that is the emotional climax. It needs to feel inevitable: of course the ball was always the Earth.
Production approach: Stock footage for all human moments (Storyblocks, Artgrid, Pexels). GenAI for the impossible shots: the morph (Runway Gen-3 or After Effects + AI compositing), portrait sequence (8-12 diverse faces, Midjourney v6 or Flux, direct eye contact). What elevates it: selection, color grading, cutting on emotion, sound design as 50% of the experience.
The morph must be flawless. If the ball-to-globe transition looks like a screen saver, the spot fails. It must feel organic, inevitable, beautiful. Give the audience 4-5 seconds to watch it happen, to lean in, to realize what they're seeing. This becomes a reusable asset for the full film and future campaigns.
Three versions from one edit. Rough cut by Week 3, final by Week 5.
Agency / Distribution Partner
EVERYONE is a cultural property designed to shift what millions of people believe is possible. At its center: a 45-minute immersive cinematic experience being produced for the Sphere, planetariums, and the emerging immersive venue ecosystem. The production team includes an award-winning composer (Golden Globe, Grammy, BAFTA, Emmy nominations), Emmy Award-winning VFX, and a pioneering immersive media studio (Fast Company Top 10 Most Innovative in AR/VR).
"The Biggest Team" is the first in a series of truth experiments: 60-second cinematic pieces that release before the film, build audience, generate revenue, and become building blocks of the full experience.
We are looking for distribution partners who understand creator-driven distribution, global multicultural audiences, and non-polarizing content that reaches across every demographic. The World Cup is the launch moment. The campaign runs year-round. The system is designed to compound.
Three layers. Lead with organic. Scale with creators. Fuel with paid.
Layer 1
Organic Seeding
$0
Zak's personal network. Existing everyone.team members with personal referral links. EVERYONE's social channels (full 60-second + 15/30-second teasers). Extended team and advisors sharing to their own networks.
Not a mass blast. Personal: "We made something for the World Cup. It's 60 seconds. Watch it."
Layer 2
Creator Distribution
Primary growth engine
20-50 creators across niches and countries. Soccer creators, lifestyle and culture, philosophy and social impact, parenting and family. Creators in key World Cup countries: USA, Mexico, Canada, Brazil, Argentina, England, France, Germany, Japan, Senegal.
Each creator gets: the video, a unique referral link, product samples, a one-pager, and a share of attributed sales. No exclusivity. The more they post, the more they earn.
Layer 3
Paid Placement
$5,000-15,000 over 6 weeks
Instagram Reels/Stories, TikTok, YouTube pre-roll. Target 18-45, interests in soccer, philosophy, social impact. Geo-target host nations and key World Cup countries.
Don't compete on World Cup keywords. Target adjacent interests. Retarget viewers. Lookalike audiences from existing members. Let organic data lead paid decisions.
Why creators say yes: The content is good. The World Cup timing is relevant to every audience. The compensation is real, not "exposure." The product is something their audience can actually buy and wear. The message is non-polarizing. It doesn't alienate any segment of a creator's audience. This is critical and rare.
Every distribution touchpoint gets a unique URL parameter: everyone.team/campaigns/worldcup?ref=[source]
Examples: ?ref=zak_fb ?ref=creator_carlos ?ref=ig_paid_us ?ref=member_email
Landing page reads the ref parameter on arrival. Stores it in a cookie (30-day expiry) and in session. When visitor takes any action (signs up, buys product, shares), the ref source is attached. Netlify function writes the attribution to a blob store. Dashboard shows visits, signups, and sales by referral source. Creator payouts calculated from attributed sales.
Six weeks to launch. World Cup kicks off June 11.
| Week | Milestone |
|---|---|
| Week 1 Apr 16-22 | Lock script. Share brief with production team. Source stock footage subscription. Begin footage selects. Patch/sticker design finalized. |
| Week 2 Apr 23-29 | VFX artist begins ball-to-globe morph. GenAI portrait sequence produced. Stock footage selects completed. Composer/sound designer confirmed and begins. Patch/sticker production ordered. |
| Week 3 Apr 30 - May 6 | Rough cut assembly. VO recorded. Sound design begins. Landing page finalized. Referral tracking system built. |
| Week 4 May 7-13 | VFX shots delivered. Fine cut. Sound mix. Store page live (patch, sticker, jersey if ready). Creator outreach begins. |
| Week 5 May 14-20 | Final versions locked (A and B). Creator packages sent. Paid placement creative submitted to platforms. |
| Week 6 May 21-27 | LAUNCH Version A. Organic seeding. Creator posts go live. Paid placement begins. |
| Jun 11 | World Cup kicks off. Campaign is running across all three layers. |
| Jul 19 | World Cup final. |
| Jul 21-25 | Launch Version C: "The Afterglow." Switch paid to Version B (evergreen). |
This is not a one-off ad. It is the first proof-of-concept for a campaign model designed to compound: each campaign builds audience, generates revenue, and feeds the next one.
Campaign-first production. Content releases before the film. Tests creative. Builds audience. Generates revenue. Becomes a building block of the full experience.
Aligned incentives for creators. Contributors share in the success of the campaigns they help distribute. The model rewards quality work and real reach.
Referral tracking infrastructure. Built for this campaign, reusable for every future campaign, product launch, and content release.
The flywheel in action. Campaign drives views. Views drive signups. Signups become members. Members share. Shares drive more views. Product sales generate revenue. Revenue funds the next campaign. The system compounds.
The mark. The EVERY1 mark is a perceptual shift, not just a logo. At first glance it reads as "1": the individual, the isolated self. With attention, the negative space reveals the word EVERYONE. In the campaign's final sequence, the mark resolves over the globe. The "1" must appear FIRST. Then EVERYONE emerges. This order is non-negotiable.
Mark rules. The mark proportions are fixed. Never stretch, rotate, or alter. Always on solid backgrounds. Minimum clear space equal to the height of the "1." Full brand assets at everyone.team/brand.
PLAY TO WIN. WIN. Not a typo. Play to win-win-win-win... to infinity. Not play to win (zero-sum). Not just win-win (a transaction). The EVERYONE philosophy compressed into five words.
| Say this | Not this |
|---|---|
| Team wear | Merchandise, merch |
| Identity infrastructure | Branding, merch line |
| The mark | The logo |
| Campaigns | Ads, commercials, content |
| Truth experiments | Marketing videos |
| The human team | Humanity (when possible) |
| Recognitions | Truths |
The campaign does not just build audience. It sells identity infrastructure. No jersey exists for "I believe humanity can figure this out." Until now.
The Product Line
EVERY1 Patch. The mark as a woven patch. Wear your country's jersey and the human team's at the same time.
EVERY1 Sticker. Laptop, water bottle, bumper. The mark travels. Low-cost entry point, high visibility.
EVERY1 Jersey. The jersey for the team that holds them all. EVERY1 mark on back. PLAY TO WIN WIN on front.
Every product sale is tracked by referral source. Creator partners share in attributed sales. The campaign, the product, and the distribution are one integrated system.
About EVERYONE
EVERYONE is an attempt to change the story civilization is living inside, before that story collapses around us. Not through argument. Through recognition. Through the felt experience that we are already in this together, that winning is still possible, but only if we play as one team.
The Campaigns
"The Biggest Team" is the first in a series of truth experiments: short cinematic pieces that build audience, generate revenue, and become building blocks of the full experience. Each campaign stands on its own. Together, they form a flywheel: content builds audience, audience fuels the next campaign, and the system compounds.
The Film
At the center of EVERYONE: a 45-minute immersive cinematic experience in production for the Sphere, planetariums, and the emerging immersive venue ecosystem worldwide. No characters, no plot. Five movements that take an audience from the weight of the present moment through 14 billion years of cosmic evolution to one recognition: you are not in the universe. You are the universe. The campaigns are building blocks of this experience. The audience they build becomes the audience for the film.
The Team
A world-class team of filmmakers, technologists, and immersive pioneers. Including an award-winning composer (Gladiator, The Martian, Shrek). Three decades of VFX at Digital Domain (Apollo 13, Tron: Legacy). One of the first immersive media studios (Fast Company Top 10 Most Innovative in AR/VR). Backgrounds spanning cognitive science, venture finance, and fifteen years building the philosophical foundation underneath all of it. The team already in place spans all of this and more. It is a fraction of the team forming.
The Mark
The EVERY1 mark is not just a logo. It is a micro-experience of the project's core transformation. At first glance, it appears as a "1." The individual. The isolated self. With attention, the negative space becomes legible. The word EVERYONE emerges, revealed not by adding anything, but by seeing what was already there. Once seen, it cannot be unseen.
The Platform
The EVERYONE platform is already live: 36 chapters of ideas open to the public on an AI-powered global collaboration platform where every chapter becomes a conversation. A reading room with the philosophical foundation. A growing community of collaborators. The flywheel: content builds audience. The experience transforms people. Transformation wants expression. Team wear makes belonging visible. Visibility draws new people in. The book deepens the philosophy. The platform sustains connection. Each element feeds every other element. The system compounds.
"What we believe determines what we attempt. What we attempt determines what becomes real."
from EVERYONE: A Case for Belief