Core leadership, production partners, and the extended team building EVERYONE.
Confidential. For Invited Partners and Collaborators Only
Zak Zaidman is the creative force behind EVERYONE. He is the author of EVERYONE: A Case for Belief: Why the Human Team Can Still Win, the architect of the EVERYONE intellectual framework, and the creative director of all expressions of the project: from the immersive cinematic experience to the Belief Companion AI to the platform and campaigns.
Zak studied philosophy, psychology, anthropology, and creative arts at UC San Diego, then was awarded a National Science Foundation Fellowship in cognitive science at UC Berkeley, where his research focused on consciousness and human perception. In 1993, he co-founded Gravity, one of the world's first immersive content design studios, incubated at Silicon Graphics and partnering with Intel, IBM, and Disney to explore real-time 3D media and emotionally resonant interactive storytelling: work that prefigured by decades the immersive experiences now being built for venues like the Sphere.
Over two decades since, Zak has built ventures and led strategy across technology, climate, agriculture, and cultural change: always at the intersection of emerging systems, regenerative thinking, and purpose-driven leadership. The ideas behind EVERYONE are the product of fifteen years of collaborative development with Zev, refined through thousands of conversations, hundreds of thousands of words of original writing, and a conviction that the most important work left to do is to help people see what they already are: one team, on one planet, in one moment that still matters.
At EVERYONE, Zak leads all creative direction, concept development, brand vision, and philosophical architecture. He wrote the book, designed the system, and directs every expression of the project.
Zev Zaidman is the producer and operational architect behind EVERYONE. His career spans investment banking, commercial banking, money management, venture capital, startups, and sustainability-driven organizations: a path that has given him a practical, systems-level understanding of how capital, incentives, and structure shape what gets built and who benefits.
At EVERYONE, Zev translates creative ambition into fundable, executable structure. He designed the profit participation model, built the financial architecture, leads fundraising and investor relations, and manages operations. His role is to ensure that the vision has a vehicle: that the work is not just inspiring but investable, not just meaningful but operational.
Zev brings decades of experience structuring deals, building organizations, and navigating the gap between what should exist and what the market will support. His long-standing conviction: that the world does not have to be the way it is: is not abstract. It is the engine behind EVERYONE's financial and organizational design: a structure where value flows to everyone who contributes, not just those at the top of the capital stack.
Together, Zak and Zev have been developing the core ideas behind EVERYONE for over fifteen years. They are brothers, equal co-owners of EVERYONE LLC, and joint decision-makers on all matters.
One of the world's most celebrated film composers. Credits include Gladiator, The Martian, Kingdom of Heaven, The Chronicles of Narnia, Shrek, The Equalizer, Man on Fire, and the Metal Gear Solid franchise. Known for combining intimacy and awe, grounding human emotion inside vast cinematic landscapes. Numerous awards and nominations across film and television, including Golden Globe, Grammy, BAFTA, and Emmy nominations.
For EVERYONE, Gregson-Williams brings a rare capacity to translate existential scale into lived emotional experience, crafting a score designed to shape the audience's perception from the inside out. Full orchestral production designed specifically for immersive spatial audio environments. The score is not accompaniment. It is architecture.
Emmy Award-winning digital visual effects artist with a career spanning over three decades at the forefront of cinematic innovation. Dennis served as Animation Director on Star Trek: Deep Space Nine, where he designed the groundbreaking CGI morphing effect for the character Odo in the pilot episode "Emissary." This work earned him an Emmy Award for Outstanding Individual Achievement in Special Visual Effects. He spent three decades at Digital Domain, contributing to major feature films including Apollo 13, The Fifth Element, Tron: Legacy, Thor, and Iron Man 3.
At EVERYONE, Dennis leads visual effects and large-scale cinematic image design for the immersive experience.
Co-founder and CEO of WEVR. Multi-disciplinary background spanning film, interactive media, and experiential storytelling. Producer credits include The Blu (multi-award-winning virtual ocean experience), Harry Potter VR (Warner Bros), and Gnomes & Goblins (Jon Favreau, Emmy finalist for Outstanding Innovation in Interactive Media). Previously Senior Development Director and Producer at Electronic Arts, with earlier roles at Digital Domain and Square Enix. Graduated Summa Cum Laude in Computer Science and Cognitive Science from Brandeis University. Recognized by Fast Company as leading a Top 10 Most Innovative Company in AR/VR.
At EVERYONE, Neville leads immersive production strategy and venue-format deployment.
Co-founder of WEVR. Two decades as a digital media executive and entrepreneur. Founded and served as CEO of Buzznet (180M+ unique visitors worldwide). Co-founder and CTO of EMC/Greenplum. President of digital at Katalyst (Ashton Kutcher's media studio). Co-founded Thrash Lab with YouTube. AFI keynote speaker on immersive technology.
At EVERYONE, Anthony leads immersive technology and production infrastructure.
Over twenty years at the world's leading advertising agencies, overseeing campaigns for American Express, McDonald's, Honda, and Pepsi. Instrumental in launching multi-billion dollar brands including Acura, Oracle, and Chicken McNuggets. In 2010, pivoted to positive social change: co-founded Kopald/Stranger, a change agency whose clients and partners included Nike, Patagonia, Walmart, the United Nations, and the US Department of Energy. Co-founded The Carbon Underground (climate solutions) and SIF Technology (climate and ag tech). Member of the World Economic Forum's Carbon & Technology Committee. Senior Fellow at USC's Marshall School of Business. Eight years on the White House Panel on Innovation under President Obama.
At EVERYONE, Larry brings decades of experience moving millions of people through messaging, now pointed at the campaign that matters most. He leads script development and creative strategy for the World Cup 2026 campaign and beyond.
WEVR is a leading creative technology company operating since 2010, co-founded by Neville Spiteri, Anthony Batt, and Scott Yara. The studio brings deep expertise in real-time 3D, spatial/XR, immersive video, and generative AI. Notable projects include Harry Potter VR (Warner Bros), Gnomes & Goblins (Jon Favreau), and collaborations with artists and creators across entertainment and technology. WEVR has delivered the first multi-user location-based VR experience on 5G (with AT&T and Ericsson) and is recognized by Fast Company as a Top 10 Most Innovative Company in AR/VR. WEVR is already in conversation with Sphere about immersive content opportunities.
At EVERYONE, WEVR serves as the immersive production partner, bringing the cinematic experience from creative vision to deployable reality across dome, LED, planetarium, and large-format projection environments.
The individuals listed above are a subset of the people already working on EVERYONE. The full team is significantly larger and growing. EVERYONE works with a network of specialist collaborators and partner organizations across production, technology, legal, financial, distribution, and creative disciplines.
Current and recent engagements include: legal counsel for securities and IP, financial modeling and accounting, web and platform development, AI systems architecture, brand and identity design, campaign production (VFX, sound design, editorial, motion graphics), distribution strategy, venue partnership development, team wear production, steel product manufacturing, and regenerative textile sourcing.
Partner organizations include WEVR (immersive production), BLINK Solutions (team wear production), Beyond Fashion (regenerative textiles), Grupo Delia (steel accessories), and others in active development across venue partnerships, brand collaborations, and distribution.
EVERYONE is structured as a lean core team with deep specialist partnerships. This is intentional. It keeps fixed costs low during the pre-revenue phase while giving the project access to world-class talent at every layer. As the company scales, the team scales with it. The partnership model means EVERYONE can move from 5 venues to 40 without building a 200-person organization.
This document is maintained as the single source of truth for EVERYONE team information. Last updated April 23, 2026.